About Obi

 

 

Obi is the thinking woman’s label, reflecting the new ‘Pacific cool’ with subtle colours and textures creating a quiet integrity.   Thoughtful, measured and intelligent design is evident in the unique cuts and styling with a distinct edginess that comes from living in a country with a newly emerging sense of self.

The Obi woman represents the contemporary unfettered spirit that still exists within New Zealand.  She is confident, composed and enigmatic.  A woman of substance.

The Obi collections are known for combining beautiful European fabrics with trims inspired in texture and colour by the country’s unique landscape.  The ‘proudly  made in New Zealand’ statement on the swing tag is not only a statement of origin, but of originality.

Obi  is one of four brands from High Society, a New Zealand based fashion company with a 40 year history.  Others include  Catalyst, Chocolat and Mosaic.

Designers

 

The season of Summer’11 will bring a fresh approach to the Obi label, as Jane Mabee; Chocolat designer, and Jon Dyball; Catalyst designer, join forces to design the Obi brand together.

Having been with High Society for over eight years, Jane has an acute understanding of the Obi customer.

Jane says “...both brands are sophisticated, but, Chocolat is fun and frivolous! Obi is more edgy... a little more serious !”

Jon also loves the fun side of Catalyst, and  says.... “...if I were a woman, I would love to wear Obi as it is a true reflection of self assuredness!

Together they look forward to releasing a fresh, updated look to Obi, for Summer ’11,   without losing the core essence of this sophisticated and intelligent brand, so well established  throughout  the Australasian market.