About Catalyst
The Catalyst woman does not go unnoticed. She likes to stand out in a crowd, and to be playful with her wardrobe. She is the woman who raises eyebrows when she steps into a lift full of grey suits. She represents the ‘sparkling ingredient’ we’d all love to have in our lives.
Each season our Catalyst designers interpret the themes and trends of the day into a collection that represents a fusion of opposites. Masculine meets feminine, sporty meets luxury, flirty meets serious. Colour, texture and style is expressed in unconventional ways to ensure the Catalyst woman truly sparkles.
Great importance is placed on sourcing quality fabrics and interesting trims – a signature feature of the Catalyst range. Above all else, exclusive prints are the cornerstone of the Catalyst collection, providing a very unique handwriting that has a dedicated following.
Catalyst is one of four brands from High Society, a New Zealand based fashion company with a 40 year history. Others includeObi, Chocolat and Mosaic.
DESIGNER
Jon Dyball joined the High Society Design Team as the Catalyst Designer in September 2010.
Jon comes to High Society with 20 years experience, across the clothing industry’s spectrum, from patternmaking and production thru design, in both men’s and women’s wear.
Jon’s career began in menswear, where he spent eleven years mastering fine tailoring. Eventually, with a need to expand his creative abilities, Jon delved head first into a new creative dimension, entering the “wonderful world of women’s wear”!
Jon’s unique “handwriting” is bright, playful and clever. Full of colour and texture, his work fits perfectly into the Catalyst ideal of an “adventurous and sparkling personality”.
Jon is in his late thirties and has two children, who, although they live with their mother Caroline, spend shared time with their father and have inherited not only his passion for life, but also his love of creativity.
Not to be grounded by life’s rules and regulations, Jon sees outside the square and happily explores the use of unconventional and unexpected design elements.
Jon is a very welcome addition to the HSL Design Team and his appointment has brought a freshness and highly creative skill base that will maintain HSL’s position as a frontrunner on the New Zealand fashion scene.
